LATEST NEWS

We're living and breathing the General Tire lifestyle one thrilling mile at a time. Get all the latest news and updates from the road, the racing circuit and everywhere in between.

General Tire Partners with Tread Lightly!

General Tire has partnered with the outdoor recreation advocacy group, Tread Lightly!® . The Utah based organization, along with their partners, lead a national initiative to protect and enhance recreation access and opportunities by promoting outdoor ethics to heighten individuals’ sense of good stewardship.

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General Tire Renews Best in the Desert Partnership

General Tire has renewed their partnership with the Best in the Desert (BITD) off-road racing series in a multi-year agreement. General Tire originally partnered with BITD back in 2009 and will continue its role as “The Official Tire” of the series and title sponsor of the crown jewel race event, “Vegas to...

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New video: Polaris RZR Star Car at the UTV World ChampionshipPolaris RZR Star Car

PARKER, Arizona (May 30, 2017) - The Polaris RZR Star Car today releases a new video showcasing the team's hard-fought finish at the Polaris RZR UTV World Championship.

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Joining regular team drivers Jolene Van Vugt and Jim Beaver for the race were a pair journalist co-drivers, Shaun Ochsner and...

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