We're living and breathing the General Tire lifestyle one thrilling mile at a time. Get all the latest news and updates from the road, the racing circuit and everywhere in between.

A Photographer’s Work Truck—The Binkboost F-150

We all need the right supplies and equipment to get our jobs done. For some of us, that equipment may look a little more fun than the standard TPS report. Brian Binkert of Bink Designs, a professional off-road photographer by trade, requires not only a plethora of camera equipment, he also needs a mobile studio to get...

Read More

The Last & Coldest Race of the Best in the Desert Season: The Henderson 250

As dawn broke and the motorcycles and quads left the starting line, you could see the frost shimmer on vegetation that grew around the course. The last race of the 2015 Best in the Desert season was already on, and temperatures hadn’t yet risen up to 30 degrees yet. Luckily for the trucks and buggies, it’s the...

Read More

The Trip Of A Lifetime

This year for General Tire has been the celebration of our 100th birthday. Our consumers and adventurists are the ones who live our brand to the fullest. During the months of June and July a sweepstakes filled the social media space that would give 4 winners and 4 guests the experience of a lifetime. Kari, a winner...

Read More