We're living and breathing the General Tire lifestyle one thrilling mile at a time. Get all the latest news and updates from the road, the racing circuit and everywhere in between.

General Tire Renews Best in the Desert Partnership

General Tire has renewed their partnership with the Best in the Desert (BITD) off-road racing series in a multi-year agreement. General Tire originally partnered with BITD back in 2009 and will continue its role as “The Official Tire” of the series and title sponsor of the crown jewel race event, “Vegas to...

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New video: Polaris RZR Star Car at the UTV World ChampionshipPolaris RZR Star Car

PARKER, Arizona (May 30, 2017) - The Polaris RZR Star Car today releases a new video showcasing the team's hard-fought finish at the Polaris RZR UTV World Championship.

Watch it on Facebook

Joining regular team drivers Jolene Van Vugt and Jim Beaver for the race were a pair journalist co-drivers, Shaun Ochsner and...

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Born in Detroit, Built for Baja…

On the 50th anniversary of off-road racing in Baja California Mexico and the 49th year after men put wrenches to bolts on a Ford Bronco in Wayne Michigan, we brought that very Bronco to the start line of the same race in Ensenada Baja California, the NORRA Mexican 1000.

Thirteen hundred miles later, the truck now...

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