Arm Yourself With The Right Tires

Mar 19, 2013
Arm Yourself With The Right Tires

  • General Tire unveils promotion in conjunction with the new film, G.I. JOE: RETALIATION.

Fort Mill, SC – March 19, 2013.  General Tire unveiled its “Arm Yourself With The Right Tires” promotion, in conjunction with Paramount Pictures and the upcoming release of the new film G.I. JOE: RETALIATION, in theatres March 28, 2013.  Now through April 10, consumers who purchase four (4) General Tire passenger or light truck tires will receive a $50 prepaid VISA card.

General Tire will be promoting “Arm Yourself With The Right Tires” at the famed General Tire Mint 400 in Las Vegas, Nevada this weekend.  Be sure to look for the special G.I.JOE: RETALIATION decals on all Team GT race vehicles and special fan giveaways during fan events on Fremont Street, Thursday, March 21 and Friday, March 22.

General’s complete line of passenger and light truck tires provides the durability, comfort and performance that consumers demand in a tire.  From the Grabber line of light truck tires, to the G-MAX AS-03 and Altimax line of passenger tires, General has a tire that will help you get where you need to go.  So let us help you arm yourself with the right tires to exceed your limits.  For a dealer near you visit

To be eligible for the promotion, tires must be purchased in a single transaction.  This promotion is void where prohibited by state law and offer is valid for US residents (50 states and DC) only.

Fans can join in the conversation on Twitter (@generaltire) at #GIJoe.

A follow-up to the 2009 release “G.I. JOE: THE RISE OF COBRA,” which grossed more than $300 million worldwide, Paramount Pictures, Metro-Goldwyn-Mayer Studios (MGM) and Skydance Productions, in association with Hasbro, present “G.I. JOE: RETALIATION.”

In this sequel, the G.I. Joes are not only fighting their mortal enemy Cobra, they are forced to contend with threats from within the government that jeopardize their very existence.  The film stars D.J. Cotrona, Byung-hun Lee, Adrianne Palicki, Ray Park, Jonathan Pryce, RZA, Ray Stevenson, Channing Tatum, with Bruce Willis and Dwayne Johnson.  Directed by Jon M. Chu and produced by Lorenzo di Bonaventura and Brian Goldner.  Written by Rhett Reese & Paul Wernick, based on Hasbro’s G.I. Joe® characters.

For media information, visit

About General Tire

For more than 95 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs.  General Tire is a proud supporter of Lucas Oil Off-Road Racing Series, Best in the Desert Racing Series, Major League Fishing, Chili Bowl, Pro-Pulling, Late-Model Dirt Series, Drag Boat Series, American Sprint Car Series, Tour, Zero One Odyssey, and Spec Tire of Trophylite and JeepSpeed.  Team GT supports off-road and short course teams including Banning Motorsports, CJ Hutchins, Garrick Freitas, Harley Letner, Jerry Zaiden/Jason Campbell/Jerry Whelchel/Mike Childress (Camburg), Jim Riley, Justin Lofton, Macrae Glass, Randy Merritt, Ray Griffith, Rick L. Johnson, Sean Backus, Steve Alexander, Steve La Roza, Carey Hart/Josh Merrell/Ryan Beat/Rob Naughton (Hart & Huntington), Carl Renezeder, Casey Currie, Kyle Lucas, Robby Woods, Ryan “Fluffer” Hagy, Marc Burnett, and Johnny Campbell.

General Tire is part of Continental Tire the Americas, LLC. (  With preliminary sales of €32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has more than 170,000 employees in 46 countries.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.


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