LATEST NEWS

We're living and breathing the General Tire lifestyle one thrilling mile at a time. Get all the latest news and updates from the road, the racing circuit and everywhere in between.

General Tire Rolls into Daytona for   Second ARCA Season

Saturday's Lucas Oil Complete Engine Treatment 200 Driven by General Tire for the ARCA Racing Series presented by Menards kicks off the second consecutive year for General Tire as 'The Official Tire of ARCA.' A new addition to General Tire's series support for 2017 will be the General Tire ARCA Pole Award which will...

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General Tire Introduces New AltiMAX Arctic 12

The General AltiMAX Arctic 12 winter tire was introduced this week to select dealers and invited media at a special launch event in Mont Tremblant, Quebec, Canada. The latest tire in the brand's winter tire line up will replace the current AltiMAX Arctic for passenger cars, minivans, crossovers and compact SUVs. The...

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General Tire to Sponsor New Major League Fishing World Championship

General Tire will sponsor the newly created Major League Fishing General Tire World Championship, presented by Bass Pro Shop. The event will pit 12 of the world’s top bass anglers against one another in six days of competition that will culminate in the crowning of a world champion. The televised matches will air...

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