We're living and breathing the General Tire lifestyle one thrilling mile at a time. Get all the latest news and updates from the road, the racing circuit and everywhere in between.

General Tire Debuts On Track With ARCA

After celebrating the brand’s Centennial last year, General Tire opens a new chapter in its rich history when the ARCA Racing Series Presented by Menards teams hit the track at Daytona for pre-season testing. The two-day test session was originally scheduled for Friday and Saturday but persistent rains on Friday...

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A Photographer’s Work Truck—The Binkboost F-150

We all need the right supplies and equipment to get our jobs done. For some of us, that equipment may look a little more fun than the standard TPS report. Brian Binkert of Bink Designs, a professional off-road photographer by trade, requires not only a plethora of camera equipment, he also needs a mobile studio to get...

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The Last & Coldest Race of the Best in the Desert Season: The Henderson 250

As dawn broke and the motorcycles and quads left the starting line, you could see the frost shimmer on vegetation that grew around the course. The last race of the 2015 Best in the Desert season was already on, and temperatures hadn’t yet risen up to 30 degrees yet. Luckily for the trucks and buggies, it’s the...

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