General Tire named official tire supplier of ARCA beginning in 2016.
General Tire Sponsors ARCA Racing


General Tire in conjunction with the ARCA Racing Series presented by Menards, announced that General Tire will become the official tire supplier to the ARCA Racing Series beginning in 2016. General Tire celebrated their 100th anniversary in September of this year and are kicking off 100 more years by announcing this multi-year sponsorship. The sponsorship marks General Tire’s entry into stock car racing.

“The General Tire brand celebrated 100 years of innovating tire technology this year and we are proud to continue that tradition in the ARCA Racing Series in 2016,” said Travis Roffler, director of marketing for General Tire. “ARCA produces some fantastic racing and allows us to expose the General brand to a whole new audience of motorsports fans. We’re eager to expand our portfolio and showcase our technologies to such a dedicated audience.”

From passenger to light truck tires, General Tire makes anywhere possible on and off the track. General Tire’s racing roots run deep in off-road racing where the GRABBERTM line of tires was, “born from competition”. General’s entry into the stock car arena will allow the brand to showcase their industry-leading tire technologies. An elite team of engineers and product specialists have worked to develop a tire that is durable and provides the performance that professional race teams and drivers demand and have come to trust.

“We are pleased to welcome General Tire as a corporate partner in the ARCA Racing Series presented by Menards,” said ARCA president, Ron Drager. “General Tire’s participation will be evident in many ways, including a broad based activation package with our broadcast partners, race event venues and teams, as well as contributing extensive knowledge and experience in tire manufacturing technology.”

General Tire’s agreement includes the official tire and sole supplier status in the ARCA Racing Series. The robust program also includes a complete television package including commercials, in-car cameras and billboards, as well as at-track activation, race entitlements and track signage programs. At-track service for the teams will remain seamless and General Tire will continue to provide full, first-class support to all ARCA teams.


Date Event Track Length
January 16, 2016
09:00 AM EST
Daytona Open Test Day 1 Daytona Int'l Speedway  
January 17, 2016
09:00 AMEST
Daytona Open Test Overall Results Daytona Int'l Speedway  
February 13, 2016
04:15 PM EST
Lucas Oil 200 Daytona Int'l Speedway 200 Miles
April 09, 2016
08:00 PM CDT
Nashville ARCA 200 Fairgrounds Speedway Nashville 200 Laps
April 24, 2016
02:00 PM EDT
Kentuckiana Ford Dealers 200 Salem Speedway 200 Laps
April 29, 2016
05:00 PM CDT
Talladega ARCA 200 Talladega Superspeedway 200 Miles
May 22, 2016
02:00 PM EDT
Toledo ARCA 200 Toledo Speedway 200 Laps
May 28, 2016
04:00 PM EDT
NJMP ARCA 150 New Jersey Motorsports Park 150 Miles
June 03, 2016
05:00 PM EDT
Pocono ARCA 200 Pocono Raceway 200 Miles
June 10, 2016
05:00 PM EDT
Michigan ARCA 200 Michigan Int'l Speedway 200 Miles
June 19, 2016
03:00 PM EDT
Madison ARCA 200 Madison Int'l Speedway  
June 26, 2016
02:00 PM EDT
Winchester ARCA 200 Winchester Speedway 200 Laps
July 09, 2016
08:00 PM CDT
Iowa ARCA 150 Iowa Speedway 150 Laps
July 22, 2016
09:00 PM EDT
ARCA 200 at Lucas Oil Raceway Lucas Oil Raceway 200 Laps
July 29, 2016
05:00 PM EDT
Pocono ARCA 125 Pocono Raceway 125 Miles
August 06, 2016
09:00 PM EDT
Berlin ARCA 200 Berlin Raceway 200 Laps
August 21, 2016
01:30 PM CDT
Allen Crowe 100 Illinois State Fairgrounds 100 Miles
September 04, 2016
08:00 PM CDT
Southern Illinois 100 DuQuoin State Fairgrounds 100 Miles
September 10, 2016
08:00 PM EDT
ARCA Fall Classic 200 Salem Speedway 200 Laps
September 15, 2016
07:00 PM CDT
Chicagoland ARCA 150 Chicagoland Speedway 150 Miles
September 23, 2016
08:00 PM EDT
Kentucky ARCA 150 Kentucky Speedway 150 Miles
October 14, 2016
07:30 PM CDT
Kansas ARCA 150 Kansas Speedway 150 Miles

About ARCA

The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.

About General Tire

For 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing Series, Best in the Desert Racing Series, Expedition Overland, Major League Fishing, Chili Bowl, Pro-Pulling, Late-Model Dirt Series, Drag Boat Series, American Sprint Car Series, Tour, Zero One Odyssey, and Spec Tire of Trophylite and JeepSpeed. Team GT supports off-road and short course teams including Jerett Brooks, Travis Chase, Mikey Childress, CJ Hutchins, Doug Fortin, Harley Letner, Jim Riley, Macrae Glass, Randy Merritt, Ray Griffith, Ryan Beat, Carl Renezeder and Camburg Racing.

About Continental AG

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 205,000 people in 53 countries.