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Azunia Tequila CEO Jim Riley is passionate about racing and that passion led him to the deserts of the Western United States and Mexico to pursue his dream.  The owner/driver finished first in class 7-2 at the renowned Baja 1000 in 2010, in addition to winning the BITD Vegas to Reno and Henderson 240 races.  He also celebrated a class championship that same year.  In 2011 he finished first in NORRA and is looking to add to his trophy case in 2012.

Did You Know?

Relationship status: Single

Twitter handle: @azuniajim or @azuniaracing

Favorite person(s) to follow on Twitter: 

Dailey driver (what GT or Conti tires do you have on it?): 2011 Ford Raptor with GT Grabbers

Best thing I ever ate : Thai food

Favorite place: East Cape Cabo San Lucas

Hidden Talents: Cooking

What’s playing on my iPod: Black Keys, Pennywise, Donovan, Ben Harper

I have to set my DVR for: Nothing!

Three must see movies: Thomas Crown Affair – new version, Act of Valor, Dust to Glory.

Person I admire most and why: My Grandfather Jack Linscott – hard work ethics.

Most memorable race/event and why: The NORRA Mexican1000 in 2011. I was able to have a great time in Mexico without the stress of a traditional race. I had my best friends with me and a great racecar. The 1971 Snortin Nortin took me to the finish line with a vintage class win then we finished the trip at a private party in Los Barralias at the Agave Hotel.

Best advice I ever got: “What you believe, is what you will achieve.”

Other athletes I give big props to: Ed Viesturs – Mt Climber, Dean Karnazes – Ultra Marathoner, Shaun White – Snowboarder

How I got my start racing/competing: I was introduced to racing by Cameron Steele.  He welcomed me to his racing family and gave me a nickname on day one. It was in my blood by day two.

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