Jim Riley

1st place in Class 7-2 at the Baja 1000 – the first time in Baja history that a trophylite Truck won in Class 7-2. He went on to place at the 2010 Henderson 250 and SNORE.
Jim Riley

Azunia Tequila CEO, Jim Riley, is passionate about racing and that passion led him to the deserts of the Western United States and Mexico to pursue his dream. The owner/driver finished first in class 7-2 at the renowned Baja 1000 in 2010, in addition to winning the BITD Vegas to Reno and Henderson 240 races. He also celebrated a class championship that same year. In 2011, Riley posted wins at the first three BITD races (Parker, General Tire Mint 400 and Silver State), and celebrated victory at the historic NORRA Mexican 1000. Look for Riley and the Azunia Tequila team to be a championship contender in 2013.


Favorite social media outlet and why?
Instagram! Easy to use, and pictures tell 1000 words.

What’s your daily driver?
Ford 2014 Super Duty, 250 Lariat with Grabbers.

Favorite race and why?
The General Tire Mint 400. It’s the biggest off-road race in North America! Racing, Drinks, Fun!

How do your General Grabbers help you during an off-road race?
They have performed for me time and time again! I have come to rely on their durability without question.

Best location for a weekend of off-roading and why?
Black Rock Desert, NV. Because there’s nobody out there.

What other adventure activities do you do outside racing?
I am willing to try anything once just for the adventure. I have been surfing my entire life. I love snowboarding and wakeboarding when there is time for an epic trip. I have also climbed several mountains in North America such as Mt Whitney (14,495ft) and Rainier in Washington.

Where’s the coolest place you’ve ever gone on Grabbers?
Baja Mexico – from Mexicali to Cabo! Has to be the best trip ever.

If you were going to do a weekend off-road trip, what five essential things would you bring with you?
My girls (Samantha and Dearylin), My friends, Azunia Tequila, Ford Superduty and Music.

Top three road trip songs in your opinion?
Motorhead – “Ace of Spades”, Joe Walsh – “Life Has Been Good To Me”, and David Allen Coe – “The Ride”.

Best road trip you’ve ever taken?
My memory always goes back to the road trip I took with my good friend, Jeff Michalak, to the Black Rock Desert in 2001. We took dirt bikes, guns, music, Coors Light, and good friends. Everyday was an epic ride on the bikes through the desert. We found ghost towns, hot springs, battle grounds from the cavalry, and wild animals. We were gone for five days. Funniest part of the trip – random train going by the Hot Springs in the middle of the day while we were all standing there covered in mud and naked. Must have been a sore site for the passengers in the middle of nowhere.

Bonus question: If you could go anywhere on your Grabbers, where would you go?
I would love to take a road trip across the USA through the South and return through the North. Checking out all of our major parks and scenery. Too many people forget how great the USA is! It would be fun to meet some good old fashioned Americans in the heart of our Nation!