Continued Innovation – As the years progressed so did technology, and General Tire’s team of scientists were at the forefront of the tire industry. In 1943 they solved a 40-year industry problem with the discovery of the carbon black latex-mixing masterbatch principle. The team demonstrated their worth again in 1949 with the invention of oil-extended rubber – a synthetic rubber tenstrike which was patented in 1960. Their Gen-Tac adhesive was the answer for tire cord, and they were awarded patents for Nygen tire fabric, radial tire building machines, and a method (and machine) for improving performance characteristics of pneumatic tires.
In addition to its growth in the tire business, General Tire branched out into businesses that included aerospace and defenses, entertainment and broadcasting, chemicals/plastics, and industrial products.
Evolution – The shareholders of General Tire & Rubber Company proposed a change of names to GenCorp and the establishment of GenCorp Inc. as the parent holding company. On March 29, 1984 this proposal went into effect and a subsequent restructuring of the company exited the tire business by divesting General Tire. In early 1987 Continental AG of Hanover, Germany, expressed an interest in purchasing General Tire and on October 30, 1987 the sale of General Tire to Continental AG from GenCorp was finalized.
Who We Are Today – Today, General Tire continues the tradition of offering a complete line of quality, ultra-high performance, passenger, light truck, off-road, and commercial tires. While the General Tire engineering team continues to develop state-of-the-art technologies such as Duragen, 3D Sipe, and Monitor Technology, the red letter GrabberTM continues to be the trademark of the General Tire brand.
The Mt. Vernon, IL plant continues to operate building over three million General tire’s a year. The test track in Uvalde is also in full operation and is unsurpassed in its ground-breaking elements.
General Tire is part of Continental Tire the Americas, LLC and is based in Fort Mill, SC. With sales of €30.5 billion in 2011, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has approximately 169,000 employees in 46 countries.