LATEST NEWS

We're living and breathing the General Tire lifestyle one thrilling mile at a time. Get all the latest news and updates from the road, the racing circuit and everywhere in between.

GENERAL TIRE BECOMES PRESENTING SPONSOR OF ARCA’S SEASON-OPENING DAYTONA RACE

General Tire is building on its new partnership as the Official Tire of the ARCA Racing Series Presented by Menards and will become the presenting sponsor of the upcoming ARCA season-opening race at the "World Center of Racing." The race scheduled for February 13 at the legendary Daytona International Speedway will...

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General Tire Debuts On Track With ARCA

After celebrating the brand’s Centennial last year, General Tire opens a new chapter in its rich history when the ARCA Racing Series Presented by Menards teams hit the track at Daytona for pre-season testing. The two-day test session was originally scheduled for Friday and Saturday but persistent rains on Friday...

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A Photographer’s Work Truck—The Binkboost F-150

We all need the right supplies and equipment to get our jobs done. For some of us, that equipment may look a little more fun than the standard TPS report. Brian Binkert of Bink Designs, a professional off-road photographer by trade, requires not only a plethora of camera equipment, he also needs a mobile studio to get...

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