LATEST NEWS

We're living and breathing the General Tire lifestyle one thrilling mile at a time. Get all the latest news and updates from the road, the racing circuit and everywhere in between.

Polaris RZR Invites Celebrity Guests to Experience Off-Road Racing through New Star Car Program

Polaris RZR Invites Celebrity Guests to Experience Off-Road Racing through New Star Car Program Jim Beaver, Jolene Van Vugt and Guest Star Drivers to Race in 2017

MEDINA, Minn., (Feb. 23, 2017) -- Polaris RZR® today announced it has partnered with veteran racer and radio host Jim Beaver to create the new Polaris RZR...

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General Tire Rolls into Daytona for   Second ARCA Season

Saturday's Lucas Oil Complete Engine Treatment 200 Driven by General Tire for the ARCA Racing Series presented by Menards kicks off the second consecutive year for General Tire as 'The Official Tire of ARCA.' A new addition to General Tire's series support for 2017 will be the General Tire ARCA Pole Award which will...

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General Tire Introduces New AltiMAX Arctic 12

The General AltiMAX Arctic 12 winter tire was introduced this week to select dealers and invited media at a special launch event in Mont Tremblant, Quebec, Canada. The latest tire in the brand's winter tire line up will replace the current AltiMAX Arctic for passenger cars, minivans, crossovers and compact SUVs. The...

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