LATEST NEWS

We're living and breathing the General Tire lifestyle one thrilling mile at a time. Get all the latest news and updates from the road, the racing circuit and everywhere in between.

Tires Are Like Shoes, They Need Broken In!

Did you know that just like a new pair of shoes, your tires need to be broken in? It’s true. You may have noticed that new tires don’t perform quite as well as your old tires. That doesn’t mean you should put the old tires back on, it simply means you need a little time to break them in. Your tires are comprised...

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General Tire Renews ARCA Partnership, Adds Charlotte Race

General Tire announced today that is has renewed its partnership with the Automobile Racing Club of America (ARCA) racing series presented by Menards. The renewal continues General Tire’s status as the “Official Tire” of the series. In addition to the multi-year agreement, General Tire also announced it will...

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Winter Car Kit Check List

You’ve said goodbye to summer and now it’s time to bust out the hat and mittens in preparation for winter. But have you prepared with your winter car kit? If you live in a location where the temperature drops below 45 degrees Fahrenheit on a regular basis, preparation should begin in late fall with the...

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