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Continental Launches New Tire Line: AMERI*STEEL™ by General Tire™

Continental Launches New Tire Line: AMERI*STEEL™ by General Tire™

     Includes long haul and regional products
     Drive and steer tires currently being produced
     Reliable tires for budget conscious customers

Fort Mill, SC June 10, 2016- Fresh from the success of the General Tire 100th anniversary, Continental Tire the Americas, LLC is launching a new line of dependable commercial vehicle tires for 2016 branded AMERI*STEEL by General Tire. This new line of both long haul and regional products pays homage to past General Tire commercial truck tires and includes drive and steer tires that combine competitive affordability with trusted reliability of the Continental and General Tire brands.
“We’re very excited to offer a line of products for our customers who want a balance of both affordability and performance to suit their needs,” said Alex Chmiel, Marketing Director for commercial vehicles tires for Continental. “We recognize the market need for this level of product, and we’ve stepped up to make a high-quality line that will be produced locally here in the USA,” he added.
The AMERI*STEEL S380A long haul steer tire features a decoupler groove that extends tread life and offers consistent performance in over the road applications. In addition, the AMERI*STEEL D460 long haul/regional drive tire offers flexible, long lasting performance and reliability.
The regional tires in this line include the AMERI*STEEL S360 all-position design offering robust performance and competitive abrasion resistance. The AMERI*STEEL D450 drive tire design delivers optimal traction for those customers needing an open shoulder design.

About Continental AG

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2015, the corporation generated sales of €39.2 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and ContiTech. Continental currently employs more than 212,000 people in 55 countries.

The Tire Division currently has more than 24 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility. As one of the world's leading tire manufacturers with about 49,000 employees, the Tire Division achieved sales of €10.4 billion in 2015.

Continental Commercial Vehicle Tires is one of the largest manufacturers of truck, bus and commercial specialty tires worldwide. The business unit is continuously developing from a pure tire manufacturer to a solution provider, offering a broad range of products, services and tire-related solutions.


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Contact for Journalists
Kenneth James
Marketing Communication Manager
Commercial Vehicle Tires
Continental Commercial Tire Division
1830 MacMillan Park Drive
Fort Mill, SC 29707
Ph: 704-583-8682
Email: ken.james@conti-na.com

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