General Tire Introduces New AltiMAX Arctic 12

General Tire Introduces New AltiMAX Arctic 12

The General AltiMAX Arctic 12 winter tire was introduced this week to select dealers and invited media at a special launch event in Mont Tremblant, Quebec, Canada. The latest tire in the brand's winter tire line up will replace the current AltiMAX Arctic for passenger cars, minivans, crossovers and compact SUVs. The innovative studdable winter tire features innovative compound and tread pattern technologies for superior traction in low temperatures on wet, snow and/or ice conditions. The Arctic 12 offers improved performance in snow and ice traction and longer mileage. A total of 47 T-rated sizes ranging from 14" to 19", all in extra load, will be offered at launch. When combined with the Grabber Arctic for larger SUVs and pick-up trucks and the Grabber Arctic LT for work trucks, the General Tire winter line will include a total of 72 sizes. "Our General Tire winter line has built a reputation among our dealer network and consumers as a solid winter tire option with impressive performance. The new General AltiMAX Arctic 12 will continue to strengthen that reputation as it takes winter traction and handling to a new level," stated Travis Roffler, director of marketing for General Tire. The AltiMAX Arctic 12 features a strong center rib structure within its tread design for superior steering response and maximum dry handling grip along with high void angled grooves to channel water away for added wet traction. The Arctic 12 offers a wider contact patch, longer tread life and is pinned to allow studs for additional traction. Consumers will be offered a 30-day customer trial period to ensure satisfaction after the purchase. Opening orders will be accepted starting in March with the tires delivered to the market starting in July.