• Sponsoring Four Bassmaster Elite Series Pro Anglers
  • Partnering with FLW and the Bassmaster Elite Series
  • Continuing Sponsorship of Major League Fishing

FORT MILL, S.C.(February 24, 2016) General Tire wants to be a known brand among professional bass anglers and fans of the ever-growing sport of bass fishing. In an effort to accomplish that goal, the tire brand has created an aggressive strategy that includes the sponsorship of four top pro anglers on the Bassmaster Elite Series, partnering with B.A.S.S., Fishing League Worldwide (FLW) and Major League Fishing (MLF).

General Tire is joining forces with the 2009 Bassmaster Classic champion and the 2007 Toyota Bassmaster Angler of the Year, Skeet Reese. The Auburn, California resident will prominently feature the General Tire brand on his eye-catching Ford F650, on his signature bright yellow Ranger boat and in the center of his tournament jersey.

“I'm really excited to be working with such a respected company like General Tire,” stated Skeet Reese. “They’ll be a great asset to our sport and will help expose fishing to a whole new consumer.” “I look forward to sharing General Tire’s message with our loyal bass fishing fans,” said Reese.

Joining Reese on the General Tire roster is 10-time B.A.S.S. winner and three time runner up to the coveted Angler of the Year award, Edwin Evers. The Talala, Oklahoma native will feature the General Tire brand on his Nitro boat, his Toyota Tundra and on his tournament jersey.

"I couldn't be more excited to be with a company who is going to be so involved with fishing,” said Edwin Evers. “They have made a big commitment to support bass fishing and I am looking forward to our partnership together.” “I've been a customer of General Tire through the years and can confidently say that they make a great tire," revealed Evers.

Both anglers will be featured in new television and print advertising campaigns for the brand. The powerhouse anglers of Reese and Evers will be joined by fellow Bassmaster Elite Series anglers John Crews and Britt Myers who both were part of General Tire’s entry into pro angler support in 2015. Crews, of Salem, Virginia; has eight Bassmaster Classic appearances and a win in the always tough Bassmaster Elite Series. Myers of Lake Wylie, S.C. is a regular on the Bassmaster Elite Series and also owns and operates CS Motorsports which customizes the trucks of many of the pro anglers who compete on tour.

To complement the pro angler support, General Tire will join B.A.S.S. as a media partner that will feature print ads in both Bassmaster magazine and B.A.S.S. Times in addition to television commercials on ESPN2 and ESPN Classic. The partnership will also allow General Tire to activate at four Bassmaster Elite Series events on the 2016 schedule.

“We applaud General Tire for selecting four of the top-performing professional anglers on the Bassmaster Elite Series to represent the brand,” said Bruce Akin, B.A.S.S. CEO. “And we’re thrilled that the company is reaching out to its potential customers through our Elite Series events, which recorded an average attendance of nearly 20,000 per tournament in 2015.”

To be sure General Tire is plugged into all corners of the pro bass fishing world, they will also join Fishing League Worldwide (FLW) as an ‘Official Sponsor.” As part of their package, General Tire will become the presenting sponsor of all Walmart FLW Tour event take-off ramps that will feature signage and an inflatable arch located near each boat ramp on the tour. The tire brand will also have a branded boat participating in each Walmart FLW Tour event, hospitality and activation opportunities along with television commercials within each broadcast.

“We’re excited to announce our partnership with General Tire and welcome them to the FLW family,” said FLW president of marketing, Trish Blake. “FLW’s members and fans are among the most loyal consumers available and General Tire will now have access to the hundreds of thousands of anglers that we reach each month.”

General Tire will also continue their role as the exclusive tire sponsor of Major League Fishing that they began in 2013. The tire brand will remain as the title sponsor of the General Tire Summit Cup, support the Summit Selects, offer a branded boat in each event and be featured in television commercials.

"General Tire has been a fantastic partner of MLF and as we have grown, General Tire immediately responded and has grown with us," stated Jim Wilburn general manager of Major League Fishing.

“We are thrilled to have these opportunities to get more involved in the sport of bass fishing,” said Travis Roffler, director of marketing for General Tire. “Our family of products fit perfectly with the needs of bass fishing enthusiasts and we are elated to have these relationships in place to help us connect with them.”

For more information or to locate a tire dealer, visit GeneralTire.com.

Tell us about your fishing adventures @GeneralTire using #AnywhereIsPossible

About B.A.S.S.

B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, B.A.S.S. Nation, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by GoPro.

About FLW
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2016 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 235 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit FLWFishing.com and follow FLW at Facebook, Twitter, Instagram, YouTube and Periscope: @FLWFishing.

About Major League Fishing
Major League Fishing is a partnership that includes some of the world’s most talented influential professional bass anglers and Outdoor Channel. For more information about the new game with new rules and no limits, visit www.majorleaguefishing.com.

About General Tire

For 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of ARCA; Best in the Desert Racing Series; Major League Fishing; King of the Cage; Lucas Oil – Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland; FreestyleMx.com Tour; Zero One Odyssey; and Spec Tire of JeepSpeed. Team GT supports athletes: CJ Hutchins, Jim Beaver, Jeff Proctor, Chase Motorsports, Doug Fortin, Jim Riley, Camburg Racing, Lee Banning Sr., Bryan Folks, Jerett Brooks, Carl Renezeder and Stan Shelton.

About Continental AG

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 208,000 people in 53 countries.

For media information, visit www.ctamedia.com.

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