General Tire and Major League Fishing (MLF) formally announced today that General Tire will be the title sponsor and official tire of MLF beginning in 2018. The multi-year agreement kicks off with the General Tire Major League Fishing event Saturday, February 17, from 2 - 4 p.m. ET on Outdoor Channel. The partnership is an extension of the relationship that began in 2015 and includes the Major League Fishing Cup events and the General Tire World Championship.
“We’re excited to expand our partnership with Major League Fishing,” said Travis Roffler, director of marketing for General Tire. “Fishing is a great fit for the General Tire brand as we embody an outdoor lifestyle that usually requires trucks and the right kind of tires to get you where you need to go. The format, the anglers and the fans make Major League Fishing the perfect fit for us. We’re looking forward to growing with MLF in 2018 and beyond!”
“General Tire is a true big-league sponsor and an incredible and active partner that we are proud to work with,” said Jim Wilburn, general manager of Major League Fishing. “As a sponsor, they have grown organically alongside Major League Fishing where and when it made sense for them. It was all a very natural fit on both sides. Getting to work with Travis (Roffler) and all of the team at General Tire is very gratifying to both Major League Fishing and our anglers, as their enthusiasm and the ideas they bring to the table help advance both MLF and the sport.”
The General Tire brand will be displayed prominently during broadcasts by way of title graphics, commercials, in-show elements, angler and boat branding as well as officials’ jerseys. As part of the partnership, General Tire will be creating original content with MLF that will be used throughout the General Tire social media channels. The content will feature Team GT anglers, and will roll out throughout the 2018 season. Follow General Tire on Twitter (@generaltire), Instagram (@general_tire) and Facebook (/generaltire) for updates!
The 2018 General Tire Major League Fishing Cup series kicks off Saturday, February 17 with the Wiley X Summit Cup from Alpena, Michigan. Tune in to Outdoor Channel on Saturdays from 2 - 4 p.m. ET for all the action. If you don’t have Outdoor Channel, go to MOTV.com to watch online or on your mobile device.