After celebrating the brand’s Centennial last year, General Tire opens a new chapter in its rich history when the ARCA Racing Series Presented by Menards teams hit the track at Daytona for pre-season testing. The two-day test session was originally scheduled for Friday and Saturday but persistent rains on Friday moved the test to Saturday and Sunday. The test session will mark the first time General Tire race slicks have been mounted on American stock cars. In 1990, the brand supplied tires to the Canadian Association for Stock Car Auto Racing (CASCAR), a series that has since come under the NASCAR fold. The multi-year sponsorship with ARCA was first announced in October at the series’ final race of the 2015 season in Kansas.
“We are absolutely elated to get on track this week. We have anticipated our involvement with ARCA stock car racing for a long time and now it’s going to happen,” said Travis Roffler, director of marketing for General Tire.
The General branded tires will feature the “General” name in red with a white outline. In addition to the tires, each car will have the General Tire logo over the front wheel wells and on both sides of the rear spoiler giving the field of race cars a new look. General Tire’s agreement includes the official tire and sole supplier status in the ARCA Racing Series. The robust program also includes a complete television package including commercials, in-car cameras, billboards and at-track activation. It also includes race entitlements and track signage to be announced in the coming weeks. The season officially kicks off at Daytona on February 13 with the 53rd annual Lucas Oil 200.
The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.
About General Tire
For 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of ARCA; Best in the Desert Racing Series; Major League Fishing; King of the Cage; Lucas Oil – Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland; FreestyleMx.com Tour; Zero One Odyssey; and Spec Tire of JeepSpeed. Team GT supports athletes: CJ Hutchins, Jim Beaver, Jeff Proctor, Chase Motorsports, Doug Fortin, Jim Riley, Camburg Racing, Lee Banning Sr., Bryan Folks, Jerett Brooks, Ryan Beat, Carl Renezeder and Stan Shelton.
About Continental AG
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 208,000 people in 53 countries.
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